These policies apply to ad content, intermediate pages, and final landing pages. Approval or rejection of campaigns is at the sole discretion of SolAds Media and its publishers. Active campaigns are constantly reviewed by our team and can be stopped at any time without notice. Please also note the sanctions at the bottom.
General Rules
| 1 | Advertisers are always responsible for ensuring that they comply not only with SolAds Media's advertising policies but also with applicable laws and regulations in all locations where their ads are served. |
| 2 | Campaigns for the promotion of pornographic websites are not allowed. |
| 3 | The promotion of cam/webcam sites with hardcore content is prohibited. |
| 4 | Advertising websites that offer prescription drugs without a prescription is not allowed. |
| 5 | Advertising for cryptocurrency/forex and binary platforms is not allowed. |
| 6 | The promotion of websites that distribute malware or other harmful or unwanted software is prohibited. |
| 7 | Prelanders with simple age confirmation (18 years => Yes/No) are not sufficient to link to websites with prohibited content in subsequent steps. |
| 8 | Advertisers are obliged to install serious and functioning barriers to protect minors from inappropriate content. |
| 9 | Advertising for/with minors is prohibited. |
| 10 | Ads that make mobile devices vibrate without user interaction are not allowed. |
| 11 | Ads that are obviously intended to confuse or deceive the user will not be accepted. |
| 12 | Ad targets are prohibited that attempt to obtain user data via phishing attacks |
| 13 | It is not allowed to advertise products or services as free of charge if users have to pay something for them |
Rules for Advertising Copies
| 1 | No CAPITALIZATION in ad texts and display URLs. |
| 2 | Pornographic wording in ad texts is not allowed. These are all words related to sexual acts. |
| 3 | The lower limit for age information in texts is 21 years. |
| 4 | Explicit words may be used with wildcards/asterisks unless expressly prohibited (see below) |
| 5 | Terms such as "mom", "mother", "single mother" or similar as singular or plural may not be used in texts and images. The abbreviation Milf is still allowed. |
| 6 | Ad texts may not use content that violates copyright or trademark law. This applies, among other things, but not exclusively, to the use of third-party brand names or domains. The use of modified versions of the same is also prohibited, as is the replacement of individual characters with placeholders. |
Rules for images and banners
| 1 | Pornographic representations in pictures are not allowed. These are all depictions of sexual intercourse or sexual acts of any kind as well as very, provocative posing. |
| 2 | All models in pictures must be at least 21 years old. |
| 3 | Full nudity is not allowed. |
| 4 | Nipples must be pixelated/blurred unless explicitly permitted (see below) |
| 5 | The depiction of primary sexual organs (vagina, penis, testicles, anus), even suggestively or in parts, is not permitted. |
| 6 | Animated images for native ads are not allowed by many publishers or are only possible to a very limited extent due to file size limits (see also under Publisher-specific rules) |
| 7 | Flashing, wobbling or flickering banners are not allowed. |
| 8 | All banners that are not in line with Better Ads standards will be rejected. Click here for more details |
| 9 | No pictures of celebrities or famous personalities may be used unless express permission has been given. |
| 10 | Images may not use content that infringes copyright or trademark law. This applies, among other things, but not exclusively, to the use of third-party brand names, logos or domains. |
Guidelines: Country-specific rules
| Country/Countries | Forbidden | Corona specific | Allowed |
|---|---|---|---|
| AT, CH, DE | Showing breasts with nipples | ||
| BE | Free services (free sex, sex for free) | Any words that would denote breaking social distancing measures should be avoided, unless those words are prefaced with/or the context is one whereby it is clear that it is online. Words like 'meet' (ok is meet online) or 'sex' (only phone sex) are not allowed. | |
| IT | The following words must not be used: erotica, pene, scopare, scoperesti, sesso (also not replaced with asterisks, e.g. S**so). No explicit sexual references | Substitute words: erotica = sensuale, pene = membro or fallo, scopare/scoperesti = incontrare/incontreresti, sesso = piacere or avventura | |
| RO | The following words must not be used: curva, curva, curve, ejaculez, fut, fute, pizda, pula, sex, olx (not even in modified spellings or with asterisks, e.g. c*rva, f*t, f**e, p**da, p**a, s*x) | Alternative words for sex => Întalnire, Partida | |
| UK | Free services (eg sex for free, sex for free). Use of third party brand names, logos or domains, even in variations or replaced with asterisks (*). |
Guidelines: Publisher-specific rules
| Publisher | Publisher IDs | Main Markets | Specific rule |
|---|---|---|---|
| markt.de | 388990, 143179, 459332, 343708, 880391 | AT, CH, DE |
|
| Vivastreet | 146104, 422104, 417859, 313473, 606223, 675548, 698999, 107834, 741836, 371783 | BE, BR, CL, IT, UK | Applies only to Native Ads:
|
| Locanto | 819823, 336413, 352127, 502102, 301045, 216844, 773747, 915909, 517652, 548733, 512934, 406911, 539483, 655579, 334887, 994385, 813803, 640809, 649622, 973218, 649596, 983699, 658224, 985638, 614862, 324420, 446958, 994518, 937812, 425034, 381332, 373648, 462279, 892869, 752780, 394823, 455387 | AT , AU , CA , CH , CL , DE , ES , FR , IE , IN , MX , MY , NL , NZ , SG , UK , US | No Sexual medicine products (e.g. penis enlargement pills) |