Tips for Better Native Ad Creatives & Texts

Great campaigns start with great creatives — and the right ad texts can make all the difference between clicks and conversions. Below you’ll find practical tips and helpful prompts to boost your campaign performance while keeping ad quality high and in line with SolAds guidelines.

Do's:

• Be clear and honest about your offer
• Use attention-grabbing but relevant images
• Keep texts short, direct, and engaging
• Include a clear Call-to-Action (CTA)
• Test multiple creatives to find what works best
• Always upload images in the correct aspect ratio and size for native placements to avoid blurry or cut-off visuals — see our image guidelines here

Don'ts:

• Avoid misleading claims or fake urgency
• No exaggerated clickbait images or texts
• Don’t overpromise what your landing page won’t deliver
• Don’t clutter your ad with too much text
• Don’t use low-quality or badly cropped images

Image Cropping & Scaling with AI

If you don’t have access to graphic tools, AI-based image editing (like ChatGPT’s image tools) can help you quickly adjust visuals for your native ads. Use this prompt to scale and crop images without distorting them:

AI Prompt Examples:

Please scale the image to [target size] pixels without distorting it. Choose the crop so that the main subject (e.g. person, animal, object) remains centered and fully visible within the image. Remove unimportant areas (e.g. background) first. Make sure that no heads, eyes, or key elements are cut off. Prioritize the visual impact of the subject over the background. If necessary, select a dynamic crop that keeps the overall composition harmonious (e.g. following the rule of thirds rather than strictly centering the subject).

For our recommended image formats and sizes for Native Ads, check our Native Image Guidelines.

Helpful AI Prompts for Ad Texts

If you’re using AI tools like ChatGPT to create ad texts, it’s important to stay within the SolAds text limits and follow native ad best practices.

AI Prompt Examples:

For titles (max. 45 characters):

Write 5 attention-grabbing, honest ad titles for [product/service] within 45 characters. Focus on benefits without clickbait. Example tone: engaging and clear.

For descriptions (max. 90 characters):

Create 5 short, persuasive ad descriptions for [product/service] under 90 characters. Include a strong call-to-action and highlight a key benefit.

For A/B testing text variants:

Generate 3 alternative ad titles and 3 ad descriptions for [product/service], keeping the titles under 45 characters and the descriptions under 90 characters. Vary tone and wording for testing different angles.

For CTA ideas:

Suggest 10 short, action-oriented calls-to-action for native ads promoting [product/service], each under 30 characters.