Update of our advertiser interface

New user interface

On 19 June 2023 we have switched our User Interface (UI) for advertisers and publishers over to a completely new version. The current UI has been disabled as some of the features are not compatible with the new UI.

New, but not unfamiliar

With the switch to the new version, we have also made many technical updates in the backend services. As an advertising customer, you should still find your way around quickly. We deliberately changed the general structure of the campaign management only slightly.

Status of items

The status of items is now clearer. There are new icons and new tooltips on mouseover.

Login

For better data security, we have introduced two-factor authentication (2FA). This additional security feature is optional per user login. If you log in for the first time, you can provide a mobile telephone number, that is used to receive authentication SMS.

Account Settings

New: Communication

Settings for receiving e-mails can now be made under Account Details > Communication.

New: Your Settings

Under Your Settings (appears when you click on your username in the top right corner) you can now customize the appearance and options of the interface.

New: Your Privacy

Privacy settings are made under this menu item. Appears when you click your username in the upper-right corner.

New: Show IDs

To see the IDs of campaigns, ad groups and ads, click on your username (top right), then click "Account Settings" => Tables => Show Row Identities.

Bidding

New: Only at Ad Group level (!)

To make bidding simpler and less confusing we have removed campaign bids. Bidding can now only be placed at Ad Group Level.

Campaigns

Column view updated

The column view has been revised and adapted to customer needs. All relevant data is now immediately visible. Irrelevant columns have been removed, rarely used information has been moved to the "Details" area. At the top right you can select how many lines are to be displayed for each panel. In the right corner of the campaign grid you can now choose which columns and how many rows you would like to be displayed.

Avg Position and Delivery Rate

Information about your individual campaign ranking and delivery rate are now instantly visible in the campaign grid.

Create new campaign

The campaign creation wizard has been completely revised. It should now be much easier to create new campaigns. The process of creating ads and associating images/banners with the created ads has been broken down into two steps.

Filter and search items

To filter and search the items, click the small magnifying glass in the panel header.

New video tutorials (English)

We have created two new tutorials on how to create campaigns correctly:

Targeting

All targeting options can be found under Campaign > Details > Targeting

New: Settings for users without consent (according to GDPR)

You can now control whether your campaign should be delivered if the user has not given their consent to data processing. In this case we are not allowed to determine the location, the device or the Operating System of a iser. Furthermore, frequency capping is unavailable. However, for many publishers we know for sure that e.g. their traffic is only mobile traffic from Germany. Thus, you can confidently buy these users without consent. Further details on this topic and recommended settings can be found here.

Consent Settings can be made on the "Targeting" and "Frequency Capping" tab.

New: Language Targeting

You can now set browser language targeting on campaign level.

Ad Groups

New: Ad Group URL

It is now possible to store an ad group click URL, which then applies to all ads in this ad group. The Adgroup URL can be overridden at advert level.

Columns updated

The column view has been revised and adapted to customer needs. All relevant data is now immediately visible. Irrelevant columns have been removed, rarely used information has been moved to the "Details" area. In the right corner of the ad group grid you can now choose which columns and how many rows you would like to be displayed.

Avg Position and Delivery Rate

Information about ranking and delivery rate have been added to the ad group grid.

Channels

Channels do not have a separate panel anymore. Channels can now be found for each ad group under Ad Group > Details > Targeting.

Adverts

Columns updated

The column view has been adjusted. All relevant data is now directly visible. Information that is rarely used has been removed or replaced with more relevant data.

Edit adverts

For editing, either select the advert > then click on the "Edit" button or click directly on the text of the advert

All image sizes available?

It is now determined for each advert whether the correct image sizes are available.

If not, you will receive a warning next to the advert.

Adverts without images are generally no longer delivered

Notice if the image is still in review.

Media Library

The management of images has been fundamentally revised. You can reach the media library via the top navigation or the "Edit Ad Media" button (standard) on to of the advert panels. Images can now only be assigned to adverts, no longer to campaigns or ad groups.

All major changes

• Assigning images/banners to adverts is always done separately from creating the ad (2 steps).
• Smaller image sizes are generated automatically => You only have to upload 250x250px and 240x120px images
• Duplicates have been removed from your library. It is no longer possible to upload the same image multiple times.
• Only the image sizes that are relevant for a specific advert are automatically displayed.
• When uploading, the file name of the original file is stored. This makes it easier to search the library.

Individual image/banner options

Reports

In the Reports area you will find two new sections featuring lots of data for quick traffic analysis. Individual reports are still available and have only changed visually.

• Performance
  Shows a quick overview of the most important traffic parameters
• Recent Activity
  Extensive data collection with reporting details for all important targeting options
• Your Reports
  Create, modify and download individual reports. You also have the option of sorting your reports in subfolders.