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SolAds Media Blog

Erhalten Sie Einblicke von Experten aus der Welt des Online-Marketings mit Schwerpunkt auf der Vermarktung von Dating-Angeboten. Entdecken Sie Best Practices, Fallstudien aus der Praxis, hilfreiche Leitfäden und Schritt-für-Schritt-Anleitungen zu einer Vielzahl von Themen.

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Author: SolAds Media Team, posted 24.02.2026

Buying Dating Traffic: What Advertisers Need to Know in 2026

Running affiliate campaigns in the dating space? Then you know that not all traffic is created equally. Whether you're promoting mainstream dating offers or niche verticals, the key to performance is buying the right kind of traffic — with the right targeting, ad format, and GEO strategy.

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Author: SolAds Media Team, posted 10.02.2026

Publisher Ad Networks – How to Choose the Right Partner in 2026

If you run a website, monetizing your traffic effectively can make the difference between a hobby project and a sustainable business. But with so many publisher ad networks out there, choosing the right one can be challenging.

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Author: SolAds Media Team, posted 05.02.2026

Why the period before Valentines Day is perfect for dating campaigns

Valentine's Day is one of the biggest seasonal moments in the dating industry. What many advertisers overlook is that the strongest performance peak happens before February 14, not on the day itself. User intent rises early, engagement increases and ad competition has not yet reached its highest level. This creates an ideal window for campaigns that aim to convert efficiently.

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Author: SolAds Media Team, posted 12.12.2025

Why Dating Advertising Performance peaks during Festive Season

For some advertisers, the end of the year is traditionally associated with lower activity, reduced budgets, or a general slowdown. In dating advertising, however, the opposite is often true. The weeks leading up to Christmas and the days between Christmas and New Year consistently deliver some of the strongest performance metrics of the year.

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Author: SolAds Media Team, posted 13.11.2025

Traffic for Webcam & Chat Services: How to Reach High-Intent Users on SolAds

Not all traffic behaves the same. Some inventory is particularly affine to interactive products like cam shows and erotic chat services — meaning users on those publishers are more likely to engage with such offers when presented appropriately. This article explains what “Cam & Chat affinity” means in practice and how advertisers can set up campaigns on SolAds to capture that intent.

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Author: SolAds Media Team, posted 04.11.2025

Maximise ROI with Better Tracking – A Practical Guide to S2S Postback for Advertisers

Accurate tracking is the backbone of any profitable advertising strategy. It ensures you can measure performance, identify high-quality traffic, and optimise campaigns based on verified ROI rather than assumptions.

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Author: SolAds Media Team, posted 08.10.2025

Advertising for Kink and BDSM Offers on SolAds – Boost Your Reach in DACH Markets

The Kink Channel has become one of the most performance-driven segments on SolAds, especially across Germany, Austria, and Switzerland. With strong-performing publishers such as Markt.de, Quoka.de, and Ladies.de, this channel offers advertisers access to highly engaged audiences and premium native ad placements.

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Author: SolAds Media Team, posted 17.09.2025

Buying Adult Traffic: What You Need to Know (and Safer Alternatives)

Adult traffic has long been a major driver in online advertising. With millions of daily visits to adult-related sites, the scale is undeniable. For advertisers, it often looks like a fast way to access highly engaged audiences. But before investing, it’s important to understand the difference between hardcore adult traffic and traffic from adult audiences on mainstream sites.

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Author: SolAds Media Team, posted 28.08.2025

Average eCPM by Country: How to Maximize Your Earnings

For publishers, eCPM (effective cost per mille) is one of the most important metrics. It determines how much you actually earn per 1,000 impressions – and it can vary drastically depending on the country your traffic comes from.

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Author: SolAds Media Team, posted 24.08.2025

Why You Should Use an Ad Network to Monetize Your Classified Site

Operating a classified site — be it text-based ads, niche listings, or even an escort directory — presents a distinct challenge: generating revenue while preserving both user experience and design flexibility.

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Author: SolAds Media Team, posted 26.07.2025

How to Monetize Your Members Area Without Affecting Your CVR

Monetizing a website is always a balancing act: you want to maximize revenue without sacrificing user experience - or even worse, your conversion rate (CVR).

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Author: SolAds Media Team, posted 23.07.2025

Native Ads vs. Banners for Classified Sites

Banner ads have long been the default for website monetization. They’re easy to implement, visually clear, and have been around since the early days of the internet. But for many publishers - especially those running classified marketplaces or niche directories - there’s a better alternative: Native Ads.

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Author: SolAds Media Team, posted 21.07.2025

How to Monetize Your Website Traffic as a Publisher – A Practical Guide for Niche & Dating Sites

In this article, we’ll walk you through the most effective monetization models, which ad formats work best, and what kind of revenue you can expect - especially if you’re working with a focused ad network like Solads Media.

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