Tutorial: Banner Campaign Setup
The Basic Campaign Structure
| Level | Role | Important Rules |
|---|
| Campaigns |
Select your targeting options and other main settings here |
One single campaign per country |
| Ad Groups | Used to group banners of the same size | - This is the bidding level => set your CPM here
- Add a Click URL here. It will apply to all ads in this group.
|
| Sector Bids (or Channels) |
You can target a specific contextual group by selecting a sector bid (channel), e.g. Casual Dating. |
- Find your channel under Ad Group > Details > Targeting
- You can only select one single channel per adgroup
- Target each channel with specific offers and adverts
|
| Ads (or Adverts) |
The advert item defines the size and the individual click url of a banner (overwrites Ad Group Click URL) |
- Only one banner image per advert
- Give each advert an individual name
- We are not rotating banners within one single advert
|
| Images (or Media) |
An image file need to be uploaded and assigned to the advert to create the final Banner Ad |
- Banners without correct images will not be served.
|
Available Banner Sizes
| Format |
Max Filesize |
| Leaderboard (728x90) |
120 KB |
| Medium Rectangle (300x250) |
120 KB |
| Wide Skyscraper (160x600) |
125 KB |
| Mobile Large Banner (320x100) |
40 KB |
| Half Page (300x600) |
300 KB |
| Billboard (970x250) |
300 KB |
| Large Leaderboard (970x90) |
150 KB |
Setting up a Banner Campaign - Video Tutorial
Turn on your sound and use full screen view for better readability.
