Tutorial: Banner Campaign Setup

The Basic Campaign Structure

LevelRoleImportant Rules
Campaigns Select your targeting options and other main settings here One single campaign per country
Ad GroupsUsed to group banners of the same size
  1. This is the bidding level => set your CPM here
  2. Add a Click URL here. It will apply to all ads in this group.
Sector Bids (or Channels) You can target a specific contextual group by selecting a sector bid (channel), e.g. Casual Dating.
  1. Find your channel under Ad Group > Details > Targeting
  2. You can only select one single channel per adgroup
  3. Target each channel with specific offers and adverts
Ads (or Adverts) The advert item defines the size and the individual click url of a banner (overwrites Ad Group Click URL)
  1. Only one banner image per advert
  2. Give each advert an individual name
  3. We are not rotating banners within one single advert
Images (or Media) An image file need to be uploaded and assigned to the advert to create the final Banner Ad
  1. Banners without correct images will not be served.

Available Banner Sizes

Format Max Filesize
Leaderboard (728x90) 120 KB
Medium Rectangle (300x250) 120 KB
Wide Skyscraper (160x600) 125 KB
Mobile Large Banner (320x100) 40 KB
Half Page (300x600) 300 KB
Billboard (970x250) 300 KB
Large Leaderboard (970x90) 150 KB

Setting up a Banner Campaign - Video Tutorial

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