Explore expert insights from the world of online marketing, with a focus on promoting dating offers. Discover best practices, real case studies, helpful guides, and step-by-step tutorials covering a wide range of topics.
Author: Marcel Starré, posted 28.08.2025
For publishers, eCPM (effective cost per mille) is one of the most important metrics. It determines how much you actually earn per 1,000 impressions – and it can vary drastically depending on the country your traffic comes from.
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Author: Marcel Starré, posted 24.08.2025
Operating a classified site — be it text-based ads, niche listings, or even an escort directory — presents a distinct challenge: generating revenue while preserving both user experience and design flexibility.
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Author: Marcel Starré, posted 20.08.2025
If you run a website, monetizing your traffic effectively can make the difference between a hobby project and a sustainable business. But with so many publisher ad networks out there, choosing the right one can be challenging.
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Author: Marcel Starré, posted 01.08.2025
Running affiliate campaigns in the dating space? Then you know that not all traffic is created equally. Whether you're promoting mainstream dating offers or niche verticals, the key to performance is buying the right kind of traffic — with the right targeting, ad format, and GEO strategy.
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Author: Marcel Starré, posted 26.07.2025
Monetizing a website is always a balancing act: you want to maximize revenue without sacrificing user experience - or even worse, your conversion rate (CVR).
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Author: Marcel Starré, posted 23.07.2025
Banner ads have long been the default for website monetization. They’re easy to implement, visually clear, and have been around since the early days of the internet. But for many publishers - especially those running classified marketplaces or niche directories - there’s a better alternative: Native Ads.
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Author: Marcel Starré, posted 21.07.2025
In this article, we’ll walk you through the most effective monetization models, which ad formats work best, and what kind of revenue you can expect - especially if you’re working with a focused ad network like Solads Media.
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