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Create a Native Ads Campaign

The Basic Campaign Structure

LevelRoleImportant Rules
Campaigns Select your targeting options and other main settings here One single campaign per country
Ad GroupsUsed to group different subsets of adverts.
  1. This is the bidding level => set your CPC here
  2. Add your Click URL / Tracking URL here. It will apply to all ads in this group.
Sector Bids (or Channels) You can target a specific contextual group by selecting a sector bid (channel), e.g. Casual Dating.
  1. Find your channel under Ad Group > Details > Targeting
  2. You can only select one single channel per adgroup
  3. Target each channel with specific offers and adverts
Ads (or Adverts) A specific advert with a title, summary, display url and a set of images
  1. Only one single set of images per advert.
  2. We are not rotating images within one single advert.
Images (or Media) Images need to be provided and assigned to a copy to create the final Native Ad Native Ads without correct images will not be served.

Required Imagesizes

Appealing images are a very important part of your advert and have a significant impact on your CTR. We recommend testing with different motives. Please upload all relevant image sizes and assign them to your copies. Our publishers use different image sizes depending on the size of the placement.

Format Max Filesize
240x120 15 KB
250x250 20 KB

Text Length Limits

Placement
Native Ads Title: 50
Description: 100
Display-URL: 25
Click-URL: 1.024

Available Macros

Macros are special strings for your creatives. Our Ad Server will replace these string with another value.

Macro Usage
$$city:Your fallback text$$
  • The macro will be replaced with the name of the city that was detected using the user IP address.
  • If no city can be found, the individual fallback text will used. You can use this in ad title, ad description, display url and click url.
  • Please make sure that there is no space between the colon and the fallback text, otherwise the macro will not work.
  • Please make sure to keep the text length limits and safe space for longer city names.

Setting up a Native Ad Campaign - Video Tutorial

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