Tutorial: Native Campaign Setup

The Basic Campaign Structure

LevelRoleImportant Rules
Campaigns Select your targeting options and other main settings here One single campaign per country
Ad GroupsUsed to group different subsets of adverts.
  1. This is the bidding level => set your CPC here
  2. Add your Click URL / Tracking URL here. It will apply to all ads in this group.
Sector Bids (or Channels) You can target a specific contextual group by selecting a sector bid (channel), e.g. Casual Dating.
  1. Find your channel under Ad Group > Details > Targeting
  2. You can only select one single channel per adgroup
  3. Target each channel with specific offers and adverts
Ads (or Adverts) A specific advert with a title, summary, display url and a set of images
  1. Only one single set of images per advert.
  2. We are not rotating images within one single advert.
Images (or Media) Images need to be provided and assigned to a copy to create the final Native Ad Native Ads without correct images will not be served.

Required Imagesizes

Appealing images are a very important part of your advert and have a significant impact on your CTR. We recommend testing with different motives. Please upload all relevant image sizes and assign them to your copies. Our publishers use different image sizes depending on the size of the placement.

Format Max Filesize
240x120 15 KB
250x250 20 KB

Character Limits

Placement Title Summary Display-URL Click-URL
Native Ads50100251.024

Setting up a Native Ad Campaign - Video Tutorial

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