Frequency Capping Setup
Frequency Capping limits and controls the number of advertising contacts per individual user. You can apply these settings on campaign level. The following options are available:
| Option | Meaning |
|---|---|
| Impression Frequency Capping | How often should your advert be shown a maximum to a specific user within a specific period of time (hour, day, week, month) Standard (CPM): 5 Impressions/User per Day (CPM) Standard (CPC): Unlimited |
| Click Frequency Capping | How many clicks from an individual user on your advert should be validated within a specific period of time (hour, day, week, month) Standard (CPM): 1 Click/User per Day Standard (CPC): 1 Click/User per Day |