The Kink Channel has become one of the most performance-driven segments on SolAds, especially across Germany, Austria, and Switzerland. With strong-performing publishers such as Markt.de, Quoka.de, and Ladies.de, this channel offers advertisers access to highly engaged audiences and premium native ad placements.

🎯 Why You Should Try the Kink Channel

Native Ads in the Kink and BDSM sector are known for exceptional engagement rates and precise targeting opportunities. This makes them ideal for advertisers looking to reach active users with high intent in adult lifestyle or alternative dating niches. The combination of quality publishers and consistent traffic ensures stable campaign performance for both lead generation and brand visibility.

🎯 How to Set Up Your Kink or BDSM Campaign

Once you’ve created your campaign and made your targeting settings, go to the Ad Group level, select the Channel Kink Dating and set your CPC bid. Please note that Kink traffic is available exclusively as Native Ads, and a minimum CPC of €0.15 is required to include all major publishers.

Need a refresher on how to create a campaign step by step? Check our Native Ads Campaign Guide.

Compliance and Creative Guidelines

Since Kink and BDSM content may touch on sensitive topics, all ad creatives must fully comply with our Advertising Guidelines. This ensures smooth approval and optimal delivery across all publisher networks. Keeping your visuals and ad copy tasteful, relevant, and clear will also help maximize CTR and maintain long-term campaign performance.

💡 Performance Tips

  • Start with slightly higher CPC bids to gain initial visibility, then optimize based on results.
  • Use multiple creatives per Ad Group to test what resonates best with your audience.
  • Ensure your landing pages match the tone and expectations of your ads to keep conversion rates strong.

📈 Final Thoughts

The Kink Channel is a high-value opportunity for advertisers targeting the DACH region. With optimized native placements, stable traffic sources, and fair CPC pricing, it’s a great option for driving qualified clicks and conversions. If you haven’t explored it yet, now’s the time to set up your first campaign and experience the difference.

Need help getting started? Contact your Account Manager — we’re happy to guide you through the setup.