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Support > Advertiser > Complying with Better Ads Standards

Complying with Better Ads Standards (#2032)

(Last Update: 20.03.2021)

No ads will be accepted that are confusing to the user or entice them to interact with the ad without actually being able to do so. This is the case for ads and elements to which the following applies:

  • Auto-redirect the page without user action
  • Resemble system or site warnings or error messages
  • Simulate messages, dialog boxes or request notifications
  • Depict features which do not work
  • Display a "close" button that does anything other than closing the element when clicked
  • Imitating Antivirus Alerts

Here are some examples of ad creatives that our team is going to reject:

Imitating Close/X/Cancel Options


Imitating Fake Chat Box


Imitating Site Pagination


Imitating browser alerts


Imitating Video Players


Imitating Download or Play Buttons


Rapidly Flashing Elements